Align.
Scale.
Succeed.
Designed for B2B SaaS companies growing from
$1M to $100M
"Denise quickly assessed where we needed support and jumped in to help."
Keith Graham
CEO
Strivacity
"Denise quickly assessed where we needed support and jumped in to help. She brought a valuable outside perspective that helped the team reality-check some of the GTM and hiring challenges we were facing. Her support was thoughtful and action-oriented, helping us develop and drive plans to move forward.”
On every road to go-to-market
success there are ups and downs
One quarter you close the biggest deal in company history. Two quarters later growth stalls or execution stumbles.
In 20+ years of leading sales at companies with 0 to $300 million in ARR, there are five most common moments in the Go-To-Market journey where I’ve seen companies benefit from an external perspective.
If this is your phase - together we can unlock your company’s growth
Your sales leaders are smart but need stronger accountability, coaching, and consistency
We’ll develop your sales leaders into force multipliers—equipping them with clear expectations, stronger coaching rhythms, and aligned execution habits. Because scale doesn’t come from adding reps—it comes from elevating leadership
You want a trusted strategic partner—not another playbook
I bring hands-on executive leadership and real-world experience scaling companies from $1M to $100M. I don’t just advise—I embed, lead, coach, and help you execute. We’ll create shared clarity around vision, metrics, and execution. Because a first team that’s aligned can multiply impact across the entire org.
“Working with Denise has been transformative”
Maen Mahfoud
CEO
Replate
"Working with you has been transformative. I now feel better and more aligned with my team on how we will achieve our goals for this year and beyond."
Denise Hayman
CEO
25+ years of sales and growth leadership experiences
Past employers include Expel, Recorded Future, Neustar, PGP
Awarded CRO of the year in 2022
The way companies buy has changed. How we sell needs to transform at the same pace. As companies grow they face different challenges.
I created SalesVelocity with the belief that high-performance teams thrive when leadership is aligned, teams have clarity, and organizations are executing with precision. I’ve successfully scaled startups, reignited stalled growth, and led nine companies to acquisition—all by focusing on what matters most: people, leadership, and execution.
Ways we can work together
Fractional CRO
A hands-on approach including day-to-day leadership and strategy:
Define GTM strategy
Build revenue operations such as forecasting and capacity
Drive growth plans
Align marketing, sales, and CS
Attend board meetings
Define GTM strategy
Build revenue operations such as forecasting and capacity
Drive growth plans
Fractional CRO
A hands-on approach including day-to-day leadership and strategy:
Define GTM strategy
Build revenue operations such as forecasting and capacity
Drive growth plans
Drive growth plans
Build revenue operations such as forecasting and capacity
Define GTM strategy
Attend board meetings
Align marketing, sales, and CS
Fractional Chief Strategy& Sales Officer
I help high-growth companies align vision with execution:
Define GTM strategy
Build revenue operations such as forecasting and capacity
Optimize sales
Drive growth plans
Drive scalable revenue
Create Strategic clarity
Create high-performance leadership
Accelerate Go-To-Market
Executive & Team Advisory
I work with the executive team on topics such as:
Drive growth plans
Mission clarity; shared vision
Successful execution plan
Define GTM strategy
Build revenue operations such as forecasting and capacity
Accountability and Ownership
Leadership alignment to success
1:1 Leadership Coaching
Personalized coaching tailored to the individual that can focus on:
Drive growth plans
Sharpening decision-making
Boosting resilience
Define GTM strategy
Build revenue operations such as forecasting and capacity
Navigating strategic challenges
Supporting new leader mentorship
You’re in safe hands - we will work together to help you make the big leap
The approach we take is rooted in consultation and building trust. When trust is strong, teams move faster innovate freely and execute with confidence.
We will work closely to align leadership and evolve the execution so you can succeed.
1
Align on the goal
Diagnosing Market Changes
Establish mission clarity, align stakeholders and create the trust required to create the foundation for change.
2
Establish team norms
Winning teams have habits, rituals and a strong culture of trust and accountability. That’s how they power through setbacks. I’ll create & refine norms, then set a rhythm that’s the heartbeat of continuous performance.
3
Define a strategy that scales
Diagnosing Market Changes
Align on the sales strategy to optimize go-to-market fit, refine messaging by testing value propositions, analyzing customers and deals and iterating based on data.
4
Make success measurable
Diagnosing Market Changes
Sales is the most metric-driven org in most companies. Having a plan and holding the team accountable are key. We’ll create a plan and ensure sustained success through regular check-ins and re-alignment. By assessing progress, addressing challenges, and reinforcing commitments we maintain focus, accountability, and long-term success.
